Based in Gothenburg, Nudie Jeans has specialised in premium denim since it was founded in 2001. Collaborating with musicians to produce videos, and with Amnesty International on human rights awareness, the brand has an upbeat, youthful edge, underscored by its stylish designs.

Nudie knows denim and knows what jeans should be. So not only do their jeans look good, but they’re 100% organic, made in Fair Wear-approved factories and can be repaired free of charge at one of their repair stations.